Moyee Coffee is Fairchain coffee, meaning that there is no multinational involved. Hand-picked, perfectly roasted coffee beans and packaged in the country of origin.
It is an excellent coffee bean for espresso, lungo, macchiato and cappuccino, but also any other coffee you want to enjoy
Moyee's goal is to revolutionize the way coffee is grown, roasted, transported and traded. By also roasting in the country of origin, more local ties are created and more profit remains for the coffee farmers, roasters and their families. Admittedly, Moyee coffee is a bit more expensive than some coffee beans in the supermarket, but on the other hand you get very good coffee for a really fair price. Because after all, coffee is enjoyment.
Moyee is the Ethiopian word for mortar. Ethiopia (then Abyssinia) is the cradle of coffee. The beans used are both Luma and Jimma beans, both 100% Arabica beans: the best there are! The Limu beans have a cupping score of 80, which means they can bear the name '100% specialty beans'. Compared to other coffee brands, Moyee has the better quality coffee beans.
Moyee Coffee
Ethiopian arabica roasted coffee beans.
The fruitiness of the Limu bean, combined with the sweeter, warm flavors of the Jimma beans, creates a good balance. This Ethiopian Double Blend coffee offers a warm, full-bodied cocoa flavor, with an aftertaste of crystal sugar and a light fruitiness.
FairChain coffee is the future of coffee! FairChain is a true production-consumption relationship between local entrepreneurs and consumers. With conventional coffee, about 98% of the added value of your cup disappears into the pockets of multinationals and their wealthy shareholders. We believe this needs to change! Instead of exporting unroasted green beans, and with it the added value, FairChain roasts the beans locally and then exports them roasted and ready to go. This leaves more added value in the coffee-producing country. This simple shift in the coffee supply chain improves the lives of millions of people in a radical and positive way. You win with great coffee at a fair price, and local entrepreneurs win with increased revenue. Coffee wins, worldwide. Want to learn more about FairChain? Then visit the FairChain Foundation website. You'll also learn more about traceability with blockchain technology.Why is FairChain better than Fairtrade? Fairtrade coffee is a respectable idea, guaranteeing local entrepreneurs a minimum price in exchange for growing and exporting unroasted coffee beans to coffee-drinking countries. It's a good step, but its impact is less than we hoped. It only reduces poverty modestly. The founder of Moyee Coffee delved into coffee and realized it was time to think bigger, to implement radical changes. Moyee Coffee calls this new way of thinking FairChain. They are a 50/50 company, meaning Moyee and the entrepreneurs each own half. The entrepreneurs handle the picking and roasting of the coffee, and Moyee handles the sales. Because the supply chain is evenly divided, a much larger share of the fair price goes to the coffee farmers and local roasters.
